Category Archives: Ad Analysis

Seriously though? A guy with a six-pack, trophy on shoulder, tattoos, and he keeps composure as the apocalyptic Mad Max marauders come to kill him. If you buy this cologne, I guess you might be as cool as this guy? That is the impression that I feel Invictus is trying to leave when I seeContinue reading “Invictus Cologne Ad”

Target has been known recently to expand their inclusivity to a variety of models and styles; however, this particular ad is marketed toward young females. The ad draws the consumer’s attention by using bright pink colors and language that labels their swimsuit selection as “feminine”, “fun”, and “unique”. The ad also mentions that the thisContinue reading “Target Ad”

Covergirl is known for their beauty supplies and makeup, and it is no secret that they primarily advertise to women as their target audience. This advertisement is no exception. In this Covergirl ad, they are promoting their mascara as a market leader based on the reasons they list to buy their products. The one reasonContinue reading “Covergirl Ad”

Upon quick inspection, one quickly notices that the American Girl doll company seems to be doing a good job being inclusive with race, but a poor job being inclusive to gender. Their brand is clearly marketing their ad exclusively to the female gender. This American Girl doll ad is filling the stereotype that dolls areContinue reading “American Girl Doll Ad”

This Mr. Clean super bowl ad portrays an animated Mr. Clean dancing with a woman as they use cleaning products to clean the house. He dances around with her in a sexualized fashion. At the end of the ad, text appears that says “You Gotta Love A Man Who Cleans”. To me, the ad isContinue reading “Mr Clean Super bowl 51 Ad”