Target has been known recently to expand their inclusivity to a variety of models and styles; however, this particular ad is marketed toward young females. The ad draws the consumer’s attention by using bright pink colors and language that labels their swimsuit selection as “feminine”, “fun”, and “unique”.
The ad also mentions that the this style of swimsuits are available for girls, making it obvious that this specific ad appeals to one gender. By using colors like bright pink, Target is actually reinforcing gender construction in young girls.
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