Seriously though? A guy with a six-pack, trophy on shoulder, tattoos, and he keeps composure as the apocalyptic Mad Max marauders come to kill him. If you buy this cologne, I guess you might be as cool as this guy?
That is the impression that I feel Invictus is trying to leave when I see this ad. The only thing related to cologne is a randomly placed bottle of cologne that looks like, you guessed it, a trophy. Buy this cologne, and you will magically turn into a winner.
On a more serious note, Invictus’ marketing team is clearly trying to associate their product with a positive yet badass male gender identity. This ad screams the macho man stereotype.
Justin's Blog 