Upon quick inspection, one quickly notices that the American Girl doll company seems to be doing a good job being inclusive with race, but a poor job being inclusive to gender. Their brand is clearly marketing their ad exclusively to the female gender.
This American Girl doll ad is filling the stereotype that dolls are only meant for girls. This ad does this in a few different ways. It is using the color pink, which is usually recognized as a feminine color. The most obvious sign of them all is in the name, American Girl dolls. The next obvious message that dolls are seen as only being for girls is in the tagline “A friend for every girl to grow with”.
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